9 Web Development Trends You Should Expect in 2023! 

Web development trends for 2023

Every year, web development advances at a fast pace. New website technologies are always being found as developers look for new ways to innovate. It is critical to anticipate and respond to these developments to stay competitive and attract new clients. Website owners must keep an eye on web development trends to implement updates that include current best practices. The risk is high: neglecting to stay up with current trends might have a negative impact on their website’s performance and user experience.

Web Development Trends in 2023

From AI and chatbots to serverless architecture development and beyond, the world of web development has no limits when it comes to trends! Let’s see what web development trends should be expected in 2023. 

Here we go!

Trend #1 Progressive Web Apps

A progressive web application (PWA) is a form of application software created using standard web technologies such as HTML and JavaScript. The technology has grown in popularity due to its ability to provide a high-quality user experience. PWA runs on any device with a standard browser.

PWA is popular for several reasons, including its capability to replace native mobile apps. For instance, investing in PWAs resulted in an over 150% increase for Trivago users who have added it to their home screens. PWAs provide a fast experience even when the user is disconnected or on an unreliable network. Along with an excellent user experience, PWA includes capabilities such as push notifications and offline access to cached information. Many web design firms worldwide have begun offering these innovative solutions to boost client experience.

Progressive Web Application benefits:

  • Development costs are relatively modest.
  • It is possible to use it without relying on application distribution platforms such as Appstore or Play Store.
  • Developers can leverage quick feature installation and automatic upgrading.

Trend #2 Accelerated Mobile Pages

According to Unbounce, nearly 70% of buyers say page speed influences their choice to buy from an online business. In other words, you shouldn’t neglect your website’s speed, as it’s the driving force to your success. This is where accelerated mobile pages come into play.

The accelerated mobile page (AMP) delivers quick digital experiences to mobile consumers. Google’s AMP may boost core business KPIs in addition to providing smooth user experiences and minimizing bounce rates. These indicators are as valuable as the number of conversions on a website.

Accelerated mobile pages as a web development trend for 2023

While AMP adoption has been trending downward since 2020, it remains the most common mobile technology used globally, with 35% of websites implementing mobile technologies and more than half of the top 10,000 websites using it.

Trend #3 Artificial Intelligence & Chatbots

With each passing day, AI becomes smarter, and this developing capability makes interacting with chatbots a pleasant and amusing experience for customers and clients. AI-powered chatbots also help organizations by collecting data and learning from client interactions. They even have a problem-solving capability available 24 hours a day, seven days a week, which can save businesses money on hiring support managers.

Chatbots are classified into two types:

  • Text-based chatbots are those that communicate with users using text messages. They can comprehend the customer’s wants, deliver solutions, gather feedback, and keep customers involved.
  • Voice-enable: Siri and Alexa, for example, can converse utilizing vocal input and output. This is a more handy choice because it eliminates the need for typing.

Trend #4 Voice Search

Voice search optimization is basically the practice of optimizing web pages to appear in voice search results. Voice-recognition devices are rapidly gaining popularity due to voice assistants and IoT. The technology has advanced to the point where these gadgets can detect different people’s voices and give a customized AI-based experience by the end of the year. The most recent advancements in web development are speech-activated self-standing gadgets and voice optimization for apps and websites.

With more AI-enabled products on the market, speech recognition saves us time and allows us to multitask. Voice search optimization will become essential as a result of the tremendous expansion.

Web developers benefit from voice search optimization in several ways:

  • Voice search optimization increases the effectiveness of local SEO initiatives.
  • It can respond to client inquiries rapidly.
  • It helps to increase trust and consumer loyalty.

Trend #5 Dark Mode

The dark mode was developed a few years ago, but it has only become a popular trend in web development for the past two years. Essentially, dark mode is linked to the color scheme. That is, the website has a darker background, with text and other UI components displayed in a lighter tone.

Today, every development must take into account the dark mode. According to polls, the majority of individuals prefer dark mode to light mode. Some solutions include this as an option, allowing users to choose between dark and light modes. Dark mode will undoubtedly be a must-have web development trend in 2023.

Dark mode as a web development trend for 2023

The dark mode is famous not only because it is aesthetically pleasing but also because it offers a number of practical advantages:

  • It relieves eye strain, particularly in low-light situations.
  • When the dark mode is utilized instead of light mode with the same brightness, it consumes less battery.
  • It has been discovered to be beneficial for persons who have vision problems or are sensitive to light.
  • When the dark mode is on, there is less blue light.

Trend #6 Single-Page Applications

A single-page application (SPA) is an app that does not need to be reloaded while being used in a browser allowing the users to have a natural and smooth experience. SPAs are the daily programs we use, such as Facebook, Gmail, and Twitter. It is one of the best web development trends for 2023, and it is predicted that most functional websites will be designed as SPAs in the future.

Because they run rapidly, single-page applications have a greater capacity to hold users’ attention. In contrast to traditional websites, where users must wait for the page to load, users receive instant feedback with a SPA.

The Advantages of SPAs in web development:

  • Improved SEO optimization capabilities
  • Less complicated implementation and debugging
  • Improved reusability and caching

Trend #7 Motion UI

Motion UI is a front-end framework for creating utterly responsive web designs. It has a predetermined motion that may be used in any design project. Developers can use the technology to create motion within a native app scenario.

Beautifully designed websites are more likely to get seen by your target demographic. Motion UI is a new design method that improves the usability and intuitiveness of digital products.

Custom animation integration and CSS transitions obtained from SASS libraries are used in conjunction with an array of animated elements. Motion UI aids in the creation of an easy-to-use interface that guides users while providing a delightful experience. It is one of the most essential trends in web application development since it speeds up and simplifies UI design.

Trend #8 Serverless Architecture

Serverless architecture is a software development methodology in which programs are hosted by a third party, eliminating the need to manage server software or hardware. The technology assists you in avoiding system overload, data loss, and lowering development expenses. Serverless architecture is a new web development method offered by major providers such as Amazon Web Services.

The architecture allows you to replace traditional servers with cloud-based ones to manage machine resource usage. Aside from the benefits described above, serverless architecture contributes to the sustainability of the Internet. The technology is expected to be widely used in the next years for IoT apps and goods that require complicated backend requests.

Trend #9 Responsive Site Design

Responsive web design is a web development method for creating dynamic websites that adjust to multiple screen sizes. Without mentioning responsive websites, a list of the top web development trends in 2023 would be incomplete. Every second on the internet, a search request is made from a mobile device, which means that businesses should engage in responsive web design to create websites that instantly adapt to any screen.

Web Design - responsive site design as a web development trend

Many difficulties are solved through technology, such as improving user experience and increasing the length of time a user spends on a website. Furthermore, Google had already stated that mobile-friendliness would be a ranking component in its search engine algorithms.


Web development improves at a rapid speed each year. New website technologies are developed as niche professionals seek new methods to improve. To remain competitive and attract new clients, it is vital to foresee and adapt to web development trends. To prepare for the upcoming changes, you can start learning web development without having a relevant background and using WildLearner’s free resources. Learn JavaScript, HTML, and CSS online, free of charge, and begin your web development journey with WildLearner!